Trump’s first ad doubles down on the ugliness

That’s the new ad put out by Donald Trump, his first of the season, and it tells you a lot about the candidate, his campaign and his view of the American electorate. None if it’s very pretty. In fact, it’s unmitigated ugliness, without a drop of hope or optimism.

The themes are blunt: anti-Muslim and anti-immigrant, with Trump offering himself as the only man strong enough to do the things that need doing. Trump believes that the GOP base is scared, angry and resentful, and with this ad he makes it even more clear that he intends to feed those emotions, push those emotions, and ride them as far as they will take him.

He also believes that GOP voters are fools begging to be fooled. Hell, he might be right.

After all, only fools could believe that Trump will build an impregnable wall and make Mexico pay the hundreds of billions of dollars it would cost. Only fools could swallow the claim that he’s going to impose peace on the Middle East and in the process take their oil. These are the promises of a cartoon character, and when they first came flowing out of Trump’s sneering lips months ago they were dismissed by some as off-the-cuff exaggerations of the moment.

Their prominence in the ad tells you something different. He’s not ashamed or sheepish about it; he is willing to shout it to the heavens.

And to be honest, there’s a certain genius to it. Even if you don’t accept such claims as factual, they successfully communicate the idea that however far other candidates are willing to go, Trump is willing to go farther. “Going too far” is not a concept that he recognizes.

Take the stark video footage shown as the announcer talks about “a wall on our southern border that Mexico WILL pay for.” What appears to be a scene of scores of illegal immigrants assaulting the U.S. border is in fact footage from Morocco. And the reaction of the Trump campaign when called on it?

“No &#$& its not the Mexican border but thats what our country is going to look like if we don’t do anything.”

I continue to be amazed. In fact, let me dredge up a quote I saw over the holiday break that captures the GOP’s dilemma beautifully. It came from Mark Campbell, political director for the Ted Cruz campaign:

“The other thing we’re really watching with great fascination is how more and more of the establishment wing of the Republican Party is coming to our campaign as the alternative to Mr. Trump. We wish Donald Trump a happy New Year and hope he had a wonderful holiday season, but all of us believe very firmly that Ted Cruz will be the next President of the United States.”

Imagine that: Ted Cruz as the GOP establishment’s last, best hope.

 

Reader Comments 0

1085 comments
joewarner
joewarner

You exaggerate in numbers to make a point. That's dishonest. "hundreds of Billions", "take their oil" shame.

EliasDenny
EliasDenny

I think that Jay has said it all .

BeeJay
BeeJay

I almost have to laugh. Most politicians' campaign ads ARE ugly and offensive and rude.  And all politicians - including Democrats - count on the voters being fools.  And indeed "only fools" would believe Barack Obama's promises and ended up voting for him, even though history proves that no political candidate can fulfill every promise they make without the cooperation, constitutional and otherwise, of other branches of government, although the president is doing his best to sidestep such constraints. ALL politicians, every dadblamed last one of them, do what mr bookman is complaining about.  There's nothing new under the sun.

Visual_Cortex
Visual_Cortex

 Tears running down his face as he talks about the first graders at Newtown.

Probably a good thing I didn't see this in real time. I hate to embarrass myself like that.


/headin' upstairs.

Peachs
Peachs

Wolf was that guy in high school always asking me if I am going to let some guy talk about my sister like that, only he gets paid for that stuff, not bad work if you can get it..

General Zolli
General Zolli

I didn't hear Obama stating he's going to clean up the gangs in the ghettos and enact harsher sentences and prison time - I wonder why?


Thugs fighting over drug turf in major city ghettos such as Chicago is the number one gun issue in the US.    

Peachs
Peachs

@General Zolli you stop guns for thugs you stop guns for everything, call it what you want but do something besides sponsoring death with your stupidity. 

Visual_Cortex
Visual_Cortex

@General Zolli

I wonder why?

To anger you.

Personally. 

You gonna do something about it, General? You going to let that uppity Halfrican treat you that way?

Peachs
Peachs

Obama use to make speeches like that until guys like Wolf got to tearing him apart, now he is back to being himself and Wolf is a loser where he belongs. 

gotalife
gotalife

No teleprompter, straight from the heart


It was not abvout playing politics, it was about keeping a promise to families of kids slaughtered at school by a mental patient.


Now media will make it political as wolf's first words after the speech was lying ryan to create conflict they call news..

Peachs
Peachs

@gotalife Wolf is watching with a calculator adding his money up for saying this or that, the truth has a jingle..

Peachs
Peachs

@Orange15 @gotalife the Democrats need to build a bench and this election is the perfect time, maybe bring Carter and Nun back for Georgia we need a voice at the table. 

Kamchak
Kamchak

Roo-Roo-Rubio SHEETZ

gotalife
gotalife

Crushed it.


What is next?

Orange15
Orange15

Bill of Rights says what?

gotalife
gotalife

One of the President's best speeches.


Very emotional.

YouLibs
YouLibs

@gotalife


Tears running down his face as he talks about the first graders at Newtown.

Peachs
Peachs

Jay he is under the bed!!

DownInAlbany
DownInAlbany

Obama is re-writing the Bill of Rights.  His version has an asterisk.  The footnote reads, "Unless the President says so."

KUTGF
KUTGF

@DownInAlbany Oh sweetie... do tell us more of your nonsensical world.  We all need a good laugh. 

Here's something that you will really hate "if a child cant open a bottle of aspirin [because of a child-proof cap], they should not be able to fire a gun [because there should be a child-proof mechanism]"  Oh yeah...the President says soooooo!!!

Carry on sweetie!!!! More nonsensical rants from you!!! LOL

BusinessMan
BusinessMan

Every time I hear Donald Trump I am reminded that the German people did not know what they were getting in to with Adolph Hitler, they just wanted to make Germany great again. 

Peachs
Peachs

@BusinessMan I have mentioned that and the south is not far off that track. 

Peachs
Peachs

@BusinessMan @Peachs but they weren't allowed to succeed the union and then come back like that thing never happened.